The 5 A’s of Travel Marketing: 20+ Content Ideas to Keep Your Audience Hooked
Are you feeling stuck for travel marketing ideas or wondering how to spark wanderlust among travel lovers with your content?
If you’re a travel agent or travel brand and want to know exactly how to get your audience excited about working with you, you’re going to love my five ‘A’s. You’ll find over 20 travel content ideas to steal, save, and adapt for your own business, so you’ll never be lost without a compass again.
So, let’s get to it, shell we?
First, a shell-rific tip
Before we dive in, it’s important to always keep your niche in mind. You can market yourself so much more effectively (and easily) when you focus on a specific corner of the travel world, and tailor every idea in this blog to fit it.
Here are some examples of what your niche could be – it could even be a mixture!
Couples travel
Dream honeymoons and destination weddings
Luxury travel
Family travel
Adventure seekers
Wildlife lovers
Multi-generational travel
Experiential travel
Empty nest travel
Budget travel
History & cultural travel
Eco tourists & sustainable travel
Foodie travel
Wellness travel
Staycations
Remember to tweak each of the content ideas up ahead so it turtley fits with your niche, and you’ll be golden in hitting users in their scroll.
Travel Marketing Ideas: The 5 ‘A’s
The five ‘A’s of travel marketing are
Accommodation
Accessibility
Activities
Amenities
Attractions
Planning your social media and other marketing content around these areas helps your audience imagine themselves on the trips you’re promoting. You’ll be stirring up their wanderlust and activating those itchy travel feet! I’ll walk you through each of the A’s and share content ideas your audience will adore (and maybe even go a little coconutty for).
Accommodation
We’ll start with where your audience will rest their sandy heads. These content ideas make your accommodation offerings irresistible:
Types of accommodation: Help your audience visualise waking up to their perfect trip — whether that’s a boutique hotel for couples, a family-friendly villa, or a luxury resort with all the trimmings.
How to choose accommodation: Offer guidance and insider tips, showing your expertise and helping them feel supported in the decision-making process.
Unique stays: From eco-lodges to treehouses, floating cabins, and vineyard cottages; highlight the stays that make your destination extra special.
Reviews and ratings: Create trust by explaining how reviews and testimonials help travellers choose wisely (and why booking through you makes it easier).
Safety and cleanliness: Not the flashiest topic, but oh-so important. Reassure your audience about safety measures, sanitation, and what makes a stay stress-free.
accessibility
Next up is how easy it is to get there (and get around). Travellers love knowing the logistics before they dive in.
Transportation: Share details on how to reach the destination and navigate it — whether that’s scenic trains, ferry rides, or walkable town centres.
Ease of access: Talk about direct flights, road conditions, and public transport. These small details can make or break a decision.
Travel documentation & visas: Offering clarity here builds serious trust. Explain visa requirements, length of stay allowances, and any insider advice.
Inclusive accessibility: Don’t overlook travellers with accessibility needs. Mention wheelchair-friendly resorts, adaptive tours, or sensory-inclusive spaces. It shows heart and professionalism.
Proximity to attractions: Some travellers want to be steps from the action; others crave off-grid peace. Paint both pictures so they can choose their perfect match.
ACTIVITIES
So, here’s where the fun begins: the things your audience will do once they’ve arrived.
Adventures: From diving to hiking to zip-lining, adventure sells. Share what adrenaline-pumping experiences are on offer (especially if you book them directly).
Cultural experiences: Cooking classes, local festivals, and guided heritage tours — these are often the deciding factors for culturally curious travellers.
Relaxation & wellness: Spa days, yoga retreats, hammam sessions, and lazy beach afternoons - showcase the blissful side of travel too.
Family-friendly fun: If your niche involves families, talk about activities kids and parents can enjoy together — zoos, nature walks, or interactive museums.
Amenities
Your potential travellers want to know exactly what to expect when they arrive. Everything from what’s inside their room to what’s waiting in the wider resort or town.
In-room amenities: Wi-Fi, kitchenettes, luxury toiletries, or ocean views — these little comforts matter.
Hotel & resort facilities: Pools, spas, gyms, on-site dining — show off the conveniences that make life easier (and holidays smoother).
Unique offerings: Private beach access? Personal butlers? Bespoke dining under the stars? Highlight what sets a stay apart.
Business traveller perks: Even leisure travellers might be mixing business and pleasure. Mention co-working spaces, cafes with strong coffee (and Wi-Fi), or nearby meeting spots.
Eco-friendly options: Sustainability sells. Talk about properties using solar power, supporting conservation, or offering locally sourced experiences.
Attractions
And finally, the main event: what will your travellers see and do when they get there?
Iconic landmarks: Eiffel Tower, Machu Picchu, Great Wall. Sure, they’re famous, but offer your unique take. Maybe insider tips, hidden viewpoints, or time-saving hacks.
Hidden gems: Secret beaches, lesser-known hikes, or local markets. Tease these in your content to create intrigue (without giving everything away).
Natural wonders: National parks, mountains, and waterfalls never go out of style. Paint vivid, sensory pictures that bring these places to life.
Cultural & historical sights: Promote museums, heritage sites, or guided tours that connect travellers to the story behind the place.
Planning tips: Share advice on itinerary planning, best times to visit, or how to skip the crowds. Travellers love actionable insider insight.
So, what’s the catch of the day?
There you have it, over 20 travel marketing ideas you can tailor to your niche, helping you stay inspired and consistent with your content. Keep in mind that not every idea will be a perfect fit, and that’s totally fine. The key is to pick the ones that align with your brand and your audience’s dreams.
The five A’s are a compass, not a checklist, and nobody knows your business better than you do.
