Three snow-stopping Post Ideas To Promote Ski Holidays
Selling snow may not be the easiest gig, but hey, someone has to embrace the chill! Whenever the season for ski holidays arrives, ski lovers start to daydream about the exhilarating rush of carving through fresh powder and the warm, inviting atmosphere of après-ski fun with friends and loved ones.
For travel agents, it's vital to share the excitement of ski holidays in a way that captures the hearts of potential travellers, aka your community, looking for their next snowy escape.
With so many options out there, standing out means using creative and engaging content strategies to showcase the unforgettable experiences that come with a ski holiday.
Explore my three simple yet effective post ideas designed to boost your content game and connect with your audience. Paired with stunning visuals, personal anecdotes, and your expertise, you can create scroll-stopping posts that not only inform but also motivate your audience to book their dream ski trip with you.
Snowplough into those three post ideas below!
Post Idea # 1: Packing Tips
This is great for everyone but especially helpful for beginners heading on their first skiing or snowboarding experience on the slopes. So why not post your best packing tips and essentials for a holiday in the mountains? From how to pack to what to pack, nobody wants to be caught without their warm layers and they’ll thank you for your wisdom.
Post Idea # 2: Airport & Transfer FAQs
While trips like these are incredibly rewarding when you get there, the journey can sometimes be a challenge or filled with multiple queues, bag drop-offs and even multiple stops or means of travel. It’s no easy task!
Addressing those common airport and transfer questions that'll help them with a smooth check-in of their ski or snowboarding equipment. Maybe even suggest a fast pass or something similar that you often recommend to your travel clients.
Post Idea # 3: Recommendations & guides
There’s nothing better than showcasing your travel expertise by sharing the best spots for life after a day on the slopes! Spots for lively après-ski venues, rejuvenating spas, mountain views, delightful restaurants, boutique shops, and the cosiest places to unwind are all incredibly valuable to your audience.
Think about creating content that shines a light on individual gems, like “Top Five Dining Experiences to Try While You’re at [ski resort].”
The more specific you are, the more helpful your recommendations will be and the better chance your content has of reaching users who are interested in or have been searching for ideas on that particular topic. And trust me, that’s definitely a win!
These three content suggestions should keep you warm like a hot choccy after a day on the slopes and at the forefront of your community’s minds when they’re ready to book or even while they’re on a winter getaway! It’s all about stopping them in their scroll and boosting engagement. So the more useful your content, the more saves and shares it’ll get.
Are you a travel agent sleighing for even more travel content inspiration? Why not join the So-Shell Tribe? Subscribe to my content subscription for travel professionals looking to steer away from doomscrolling on social media for content ideas and instead, create more purposeful content that converts.
