travel agents: how to Create Original Viral-Worthy Content
Well, aloha, travel dream makers! I'm going to cut through the sea spray for a second: creating content in 2025 isn’t just about looking pretty on the feed. It’s about making waves and making conversions. Viral-worthy content is the kind that doesn’t just get shared but also inspires action. This could be in the form of new followers, new enquiries, or a fully booked dream holiday.
Here's the good news: the Instagram algorithm is finally rewarding exactly that.
If you’ve been floating along wondering why some content sinks while others sail, here’s the scoop:
How the Instagram Algorithm Works in 2025
If you’ve been floating along wondering why some content sinks while others sail, here’s the ice cream scoop:
Original content is the treasure chest. Instagram is prioritising posts made from scratch (not reposts, not reshared content).
Short-form video is queen of the ocean. Reels and Stories consistently get pushed to new audiences.
Engagement anchors you. Saves, shares, and comments inform the algorithm your content’s worth keeping afloat.
Authenticity wins over polish. Think “real traveller vibes” over “staged stock footage”.
In short, the days of recycling the same old “wish you were here” stock pics are gone. Now, Instagram wants your voice, your vibe, and your unique perspective.
5 Viral-Worthy Content Ideas for Travel Businesses
Now, I know you're probably itching to set sail on some fresh content ideas, so here are some that I love using for my travel clients that are both viral and convert-worthy!
1. Behind-the-Scenes Magic
Show your audience the real-life story behind your business. This could be scouting a new destination, taste-testing a local dish, or prepping itineraries; these candid moments build that all-important trust before they've had the pleasure of trying out your services. People love peeking behind the curtain — it feels like insider access!
2. The “Did You Know?” Destination Drop
I love a good destination drop. This one is all about fun, digestible travel facts. For example: “Did you know Santorini’s sunsets look different depending on where you watch from?” Quick, curiosity-sparking reels like this grab attention and are highly shareable, making them perfect for reach.
3. UGC (User-Generated Content) Showcases
Let's not forget what travel is all about: people and experiences. Why not share your clients’ content (with permission, of course), add your own storytelling twist, and celebrate their journeys? It feels authentic, builds community, and gives your followers FOMO in the best way!
4. Trend-Jacking with a Twist
It is possible to still hop on trending sounds or formats, but anchor them in travel. For example, if there’s a trending reel about “the perfect morning”, flip it into “the perfect morning in Bali” with sunrise shots and smoothie bowls. Remember to make it relatable and aspirational.
5. Myth-Busting Minis
Break down common travel misconceptions in under 30 seconds. Here's an idea: “Think the Maldives is only for honeymooners? Here’s why it’s also great for families.” Myths make great pieces of content that can spark curiosity and conversations while helping followers feel like they've learnt something new – and that engagement fuels conversions.
In A Coconut Shell
Viral-worthy travel content in 2025 isn’t about chasing likes; it’s about creating original, scroll-stopping stories that spark curiosity and bookings. You'll often find me encouraging my community of travel dream makers like you to show up as themselves and offer tips to help them find their rhythm.
For those of you here today reading this, my advice would be to stick to your brand’s authentic voice, lean into what makes you unique, and don’t be afraid to show the “imperfect” moments. They’re the ones people connect with most.
Because when you mix originality, strategy, and a sprinkle of ocean-worthy puns, you’re not just making ripples on Instagram, you’re making waves for your business.
